Made in Hackney. Now that’s something we never hear when talking about skincare. I randomly discovered Liha Beauty when I met one of its founders, Abi at a non beauty related party. A natural skincare brand that is not only made in the UK, it’s made in my very own postcode (and Cheltenham too) is probably one of my most exciting discoveries of this year.
East London is not new to the beauty game, its home to cool brands like Bleach London, and WAH Nails, who have defined the east London disheveled, rock n roll look. What’s great and different about Liha Beauty is, it’s clean, organic, and natural aesthetic, which I think is progressive when it comes to not only beauty, but trends too. Hipster beauty for grown ups – kind of the beauty version of artisan bread, cold brew coffee, and craft beer, because let’s face it, not all of us who live in East London want to look like we’ve just dragged ourselves out of a warehouse rave at 9am!
Liha Beauty was founded by London born ex Olympian Athlete Abi Oyeitan, and her friend Liha Okunniwa who is Cheltenham based. They have been experimenting with hand made products for years, using traditional Yoruban (their African home town) and natural products such as Shea Butter, coconut oil, Jojoba, and Essential Oils which at the time were not as readily available as they are today. As thier home made products became popular amongst their friends they decided to bottle them up, and sell them to the public – yay!
Out of the four products that they currently sell, I tried out the Idan Oil which is the Yoruban word for magic. It’s made with natural, cold pressed coconut oil, infused with Tuberose which has been natural processed in a traditional African way. It’s magic because it can be used anywhere on the skin – face, body, hands, feet, and even hair. I would reccomend leaving it on overnight as it leaves skin and hair looking and feeing super soft in the morning. All you have to do is warm the bottle in your hands of under a tap to melt the solidified oil. You only need a few drops because it’s highly concentrated. I personally found the scent too intense for my face, so have been using it on my skin at night, which feels so good. The smell is so beautiful you can even wear it as a perfume by adding a few drops to your pulse points.
I really love this stuff, and can’t wait to try the rest of the collection.