I always joke about foundation being the ‘foundation of life’, however, for a person like me who does like to wear makeup, this really is the most important item in my makeup bag.
Having worked with makeup artists for so many years, I have come to realise that your foundation needs to give you enough coverage, yet still look like natural skin. I have noticed that over the past few years, most brands have really upped their foundation game and started using new technology as well as FINALLY producing colours for darker skin tones. However, a lot very popular brands still do not have enough shades to suit all skin colours, and department store shopping can sometimes be intimidating and stressful, especially when the sales consultants just want to make their commission.
Celebrate the beauty of diversity…
Slapp is the new foundation matching app set to shake up the beauty industry. Created by beauty editor (and my dear friend) Jamila Robertson who was frustrated with foundation shopping, and wanted to create something which is easy to use and inclusive to all skin tones.
Slapp’s mission is to make makeup accessible to everyone and anyone. Whenever they want and wherever they may be. It wants to make everyone feel included and valued as a consumer by championing inclusivity as the norm.
The app is free to download and all you do is take a selfie, upload, and it will match you to foundations,concealers and tints that are right for you. I like to call it personalised beauty for the millennial woman as it takes the complications out of correcting your complexion.
Slapp will be collaborating with female artists, entrepreneurs, bloggers and other inspiring women (and men) in the coming year: to delve deeper into their daily routines, makeup must haves and learn a little about why they do what they do and what inspires them. There will also be short video tutorials, trend reports and fun features to keep you up to date with all the trends, and beauty tricks.
Shopping has never been easier – this can be all done from the comfort of your sofa, desk or even an Uber.
Available now from iTunes
*Same day deliveries available