I don’t know about you, but London Fashion Week can sometimes feel like London Fashion Weak! It’s fun but so busy, you are running around all over town, from show to show, being photographed, taking snaps, creating stories, going to parties… it can be super crazy and there’s so much pressure to keep your hair and makeup on fleek all the time.
During the five days, The Ultimate Beauty Destination brings tech, beauty and fashion into one seriously stylish space. There will be live workshops, makeovers inspired by the catwalk, celebrity discussions, an interactive photo space, a live streamed selfie wall and beauty tutorials from some of the world’s biggest beauty bloggers.
Complimentary drinks, free wifi, a lounge to hang out in and goodies bags, are the finishing touches to this exclusive space. All this along with the opportunity to exclusively access and watch live streaming of London Fashion Week official ‘on schedule’ shows as they happen, ensuring beauty junkies are LFW ready.
I went to the launch on Friday morning and then popped in for a quick phone charge whilst having a makeup and hair touch up on Sunday. The vibe was super chilled and it was the perfect retreat from the chaos of LFW. I got to catch up with my social media, made some new friends whilst we queued to get our hair done and queueing was a great excuse to sit down for 10 minutes – I got so much done and even saw the streamed Mulberry show!
Here’s the hair and makeup team doing their thing:
Imarni Nails nailing the manicures:
Even if you go just to check out the super cool neon signs, it’s worth a visit…
“In order to gain access to the meet & greets, fans simply need to download the free app and flash their widget on arrival.
Other attendees must be on the guest list.
Here’s the APP – @MakeupPlusApp #LFWXMAKEUPPLUS
The app itself it so much fun. You can apply makeup and filters to yourself and even edit old pics. Look what I did to one earlier. Its ridiculous but its a good way to see what suits you. The app is really interactive too. It has great editorials and look to inspire you.
You can guess the before and after.
If you haven’t already, check it out!
Ultimate Beauty Destination, Lights of Soho, 35 Brewer Street, W1F 0RX
17th – 21st February 10am – 6pm Daily